What's in a name? More than you'd think.

Elevate to Even Plus Incorporated: A Name in Transition 

What's in a name? For Elevate to Even Plus Incorporated, formerly operating day to day as Eleven+, the answer is quite a bit. As Founder Andrew Walker sought a more concise representation of the organization's mission, he settled on the amalgamation Eleven+. While easier to pronounce, it often left people questioning its significance. The explanation that "el" represented "elevate" combined with "even" and "+" was required to be added to most introductory conversations, effectively defeating the purpose of the shorter name. Eventually, Walker was even compelled to add a page to its website to explain the meaning.

It’s time to acknowledge you might have a naming problem when you have to have a dedicated page to clarify “why Eleven+”.

However, at a recent board meeting, the trustees reached a consensus: as the organization matures, it's time to bid farewell to Eleven+. While web and email addresses may retain the old moniker (eleven-plus.org), the organization has ceased using Eleven+ in its branding.

But what will replace Eleven+? The path forward isn't yet clear. While exploring alternatives, one leading contender is "Elevate+". Simple enough. Another suggestion, "E2E+", proposed by ChatGPT, was deemed too reminiscent of an Excel error. Visual representations, such as the use of a symbol akin to the one temporarily employed by the artist Prince, might be clever but even harder to explain!