Elaine Shui is an accomplished advertising sales and creator marketing executive with over two decades of experience driving revenue growth and building strategic partnerships. Currently serving as Head of Client Services at Whalar, she focuses on clients' success by transforming brands into cultural drivers with Creators on social media. She is the AAPI ERG Executive Sponsor, where she demonstrates her commitment to diversity and inclusion while providing unique cultural business perspectives. 

Previously, as Head of Growth at Invisible Hand, she created bespoke social impact programs to amplify the work of changemakers globally. Her impressive career trajectory includes leadership roles at HelloSociety (acquired by The New York Times), InStyle Magazine, and New York Media, where she consistently exceeded revenue targets and developed innovative advertising solutions across multiple platforms. 

Elaine holds a Bachelor's Degree in Commerce with a Marketing Major from the University of Saskatchewan. In her spare time, she enjoys swimming, cooking, and traveling. She resides in Summit, NJ.